Press Releases
ATE - the latest
4/4/2023
Rosa Meckseper Appointed Head of Smart Mobility of Continental North America
• Rosa Meckseper will succeed James (Jim) Bayley as Head of Smart Mobility Business Area of Continental North America
6/21/2022
ATE Brake Fluids Engineered for Quick Response and Reliability in All Types of Brake Systems
• Specially formulated for electronic, hydraulic, and racing systems • Boiling points and viscosity exceed legal specifications • High-quality additives for corrosion protection and sealing compatibility
11/2/2021
Continental Expands ATE Disc Brake Pad Line to Cover for Over 95% of European Vehicles
• 293-part numbers now available to service over 104 million VIO • Formulated to strict OE friction specifications • Tested to meet or exceed manufacturers’ quality standards.
7/29/2021
Continental Expands ATE OEM Wheel Speed Sensor Coverage for Popular Asian and European Makes
27 New Part Numbers have been added for BMW, Honda, Jaguar, Land Rover, Mercedes-Benz, Toyota, and Volvo
3/15/2021
ATE Genuine OEM Electronic Brake Calipers Offer Fast and Easy Repair on Audi and VW
Exclusive, units from original manufacturer pre-assembled with electronic parking brake
11/3/2020
ATE Brake Fluids Deliver Optimal Performance for Electronic, Hydraulic, and Racing Systems
• Exceptional range offers ideal coverage for all types of vehicles • Formulated to meet specific vehicle performance and safety requirements
11/3/2020
Continental Expands ATE Disc Brake Rotor Coverage
• 25 new SKUs added to program now covering over 87 percent of European vehicles
9/21/2020
Advanced ATE Super DOT 5.1 Brake Fluid Delivers Excellent Performance In Extreme Cold Conditions
• Maintains outstanding viscosity, even at -40 °F • High wet boiling point of 356 °F ensures performance and 3-year service life
5/18/2020
ATE Plastilube Brake Lubricant Prevents Squealing and Extends Caliper Service Life
Preferred by technicians worldwide and now available to US and Canada shops
5/5/2020
Continental Promotes Sean Lannoo as Sales Technical Training Supervisor
Leads team of 11 training specialists providing technical support and education on Continental aftermarket product lines
3/26/2020
ATE Hydraulic Brake Parts Engineered to Meet Rigorous OE Standards for Quality, Fit, and Performance
Excellent coverage and availability for a wide spectrum of European vehicle makes
1/27/2020
Get Great European Coverage with ATE Original Brake Pads
Formulated and tested to original equipment friction specifications
12/5/2019
ATE Disc Brake Rotors Precisely Manufactured to Match Original Disc Brake Requirements
Continental offers 100 years of OE brake system experience
10/28/2019
Q&A With Dan Caciolo, Head Of Product Management At Continental Commercial Vehicles & Aftermarket
In this Q&A, Caciolo talks about the history of the ATE brand and its role in the marketplace today.
8/26/2019
Continental OE Quality ATE Replacement Brake Boosters Improve Braking System Performance
Delivers quick and reliable response for customers, even at low pedal force
7/16/2019
Continental ATE SL.6 Brake Fluid Ideal for Electronic Brake Systems
Optimum replacement for DOT 4 fluid ESP, ABS, and ASR systems
6/4/2019
New ATE Two-Piece Disc Brake Rotor Certified for Direct Replacement on Mercedes-Benz Models
Continental first to aftermarket with approved coverage for AMG C43 and E43, as well as CLS and GLC models of higher performing classes
1/21/2019
Continental Delivers ATE Brake Pads and Rotors with Exceptional European Coverage
ATE Original Brake pads and ATE Single Pack Rotors minimize noise and vibration
11/1/2018
'OE' - More than a Marketing Term (Undercar Digest)
The November 2018 issue of Undercar Digest features an in-depth cover story on Continental and our aftermarket product lines, including ATE.
7/16/2018
New ATE MK60 Hydraulic Control Unit (HCU) Available as Original Part for Aftermarket Replacement
Provides precise braking for increase safety and reduced wear.
6/5/2018
Continental Delivers ATE Original Brake Pads with 88% Euro Coverage
Comprehensive line features original equipment friction specifications
10/31/2017
Continental Announces Return and Expansion of ATE Brake & Hydraulic Parts Program to the North American Market
Comprehensive line includes exceptional coverage for European vehicles
9/2/2016
Premiere in the aftermarket – a brake disc by Continental for the Mercedes-Benz C Class
Workshops profit from a cost-effective alternative – and especially for the high-volume C Class vehicles
